Home Uncategorized Kickstarter’s commitment of more than $6 billion

Kickstarter’s commitment of more than $6 billion

0
Kickstarter’s commitment of more than $6 billion

[ad_1]

Despite the pandemic, crowdfunding company Kickstarter has raised more than $6 billion in funding for more than 200,000 projects.

A few weeks before the company announced its milestone, the company cut 39% of its workforce through layoffs and acquisitions, while observing a 35% reduction in new projects. The pandemic has left many projects unfinished and gifts undelivered, and many people seem unwilling to fund projects when the economy is completely stagnant. However, Kickstarter promised $1 billion in 15 months, overcoming the difficulties because the pandemic stimulated the reordering and rearrangement of new businesses.

Kickstarter CEO Aziz Hasan discussed his milestones in the ongoing pandemic in an interview Technology tightening.

Hasan sees crowdfunding as “one of the best mechanisms” to independently create and find the support and resources needed to start a new project. He commented on how the company has long used its resources to focus on creator tools and make them easily accessible, forgetting that supporters are “an incredible part of this puzzle.” He believes that supporters are also involved in this important process of creating projects, because they can also experience the fun and curiosity of new projects.

Hasan has invested more time on Kickstarter to create a more efficient and easier supporter experience, providing them with suggestions on projects they may care about and may want to fund, and providing email newsletters to keep them informed.

The CEO discussed the impact of the pandemic on the company, as the project slowed down and 40% of the pledge amount fell, which led to many projects failing. By the end of 2020, Kickstarter supporters are eager to fund new projects, even if several of them are starting. Many creators relaunched after seeing the firm support of their supporters on the crowdfunding website. After experiencing an initial decline in the first four to five months of 2020, the company successfully fought back.



[ad_2]

Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here