Thursday, February 22, 2024

Apple Podcasts equips creators with new analytics tool

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Apple has added more tools in the creator tools category for its podcasts. The new tools include subscription analytics, which will let podcasters understand the engagement pattern of their audience.

The tools will help podcasters know how many listeners started a free trial, how many converted the free subscription to paid one, the type of plan they subscribed to and what are areas the audience belongs to.

The new analytics are accessible via Apple Podcast Connect. Through this dashboard, users can either get an overview or in detail trends of their subscription metrics.

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The new tools are available today for free. The tools are accessible to all podcast creators who have at least one active subscription and an Admin, Finance, or legal role in Apple Podcasts Connect. These new tools will also become accessible through a marketing platform called Linkfire.

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