Why Apple’s first store launch in Mumbai was delayed

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Due to the COVID-19 pandemic, the long-awaited launch of Apple’s first offline store in India will be postponed. Apple was supposed to open this store in Mumbai, and its CEO Tim Cook announced earlier that this will be the company’s first retail store in 2021.

Apple has the support of a strong franchise retail network throughout India, and the launch of an online store has greatly helped its customer base outside of its retail network. In January of this year, Cook revealed that Apple had sold more than 1 million devices in the country for the first time.

“Take India as an example. Our business last quarter doubled compared to a year ago,” he told analysts. At the same time, he also said that Apple “the absolute level of business in India is still very low compared to the size of the opportunity. .”

Due to the lockdown caused by COVID in the country in 2020, Cook confirmed on the earnings call in the first quarter of 2021, which highlighted the enthusiastic response of online stores and his expectations for offline retail.

Apple’s most affordable iPhone SE is the main reason for the increase in the number of old iPhone 11 and new iPhone 12 series. CyberMedia Research reports that Apple grew by 140% in the June quarter of Apple, driven by iPhone 11, which accounted for 60% of shipments.

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