TikTok has launched a revamped creator’s fund called Creativity Program, which is in beta testing US, France, and Brazil.
TikTok creator’s fund is open by invitation only. It will expand for other users with time. To be eligible for the fund, the creator needs to be above 18, have video view benchmarks and make high-quality videos that are longer than a minute.
The fund was revamped after the creators’ constant backlash as they weren’t making enough money. However, the platform still needs to specify the earning opportunities.
On the other hand, the demand for long videos shows that the short video platform TikTok is now focusing on long-form content.
Those who have already been part of the creator’s fund can now switch to the beta version. However, they can not switch back.