Friday, March 29, 2024

#Palat De: The protagonist expresses his “disapproval”

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Thums Up launched a creative and innovative marketing campaign to celebrate athletes and their arduous journey to the pinnacle of sports excellence.

Facing these challenges, the protagonists turned an empty ThumbUp bottle upside down against the background of the inspiring slogan-Toofan wahi jo sab #Palat De (The real storm is a storm that changes everything). Shows a “thumbs down” flipped upside down). The uplifting tone of the event perfectly complemented the repositioned brand message of ThumbsUp, namely resilience and true heroism in daily life.

The Thums Up bottle always has a thumb up sign, which symbolizes positivity and growth. However, during the “Palat De” event, the thumb of the Thumb Up bottle points in the opposite direction. It is like a powerful response to all the doubters and critics who question those who chase dreams.

The’Palat De’ event aims to greatly inspire dream chasers and let them continue to walk their own way, regardless of anyone’s opinions. After all, those who scorn others are those who become champions.

It also conveys an important story of resistance. India’s top athletes have overcome multiple adversities and become the pinnacle of the sport, and ThumbsUp’s advertising campaign perfectly reflects this quality.Cheeky, brave heart and never giving up are the hallmarks of Indian athletes

Indian Olympic athletes do not have to face challenges from competitors, nor do they have to face challenges from family and society in order to reach the level of competition with the world’s top athletes. As the ThumbsUp advertising campaign “Palat De” implies, the true champion is the one who can overcome all the problems and reach the top.

This is the inspirational story of Indian Olympian Bajrang Punia. He said that Palat De has overcome all difficulties to realize his dream.

Bajrang Punia comes from a low-income family in rural Haryana and has always been passionate about wrestling. He would play truant to practice wrestling. Bajrang’s father was the one who took him to a wrestling school. However, not everyone takes him seriously and treats him like a child. Outside the arena, Bajrang struggled with people’s concerns about his technique.

However, he worked hard day after day to overcome difficulties and became one of the top wrestlers in India. Bajrang won gold medals in the Asian Games and Commonwealth Games, and is one of the strongest contenders for the 65kg freestyle wrestling category of the 2020 Tokyo Olympics.

More #PalatDe stories and exciting Olympic updates-go directly ThumsUp’s Instagram handle!

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