Netflix has been planning to introduce an ad-based model that will let the subscribers pay a lower monthly fee in return for watching ads. The streaming giant is launching the cheaper ad-supported tier as early as November 1st, 2022.
Despite being a popular streaming platform, Netflix is struggling to maintain its subscriber base and profitability in the market. The platform reportedly lost a million subscribers in the second quarter of this year.
As per Variety, the early launch is a move to beat the December 8 launch of the Disney+ tier with advertising. The new tier will be available for subscribers based in the US, Canada, UK, France, and Germany.
The tier will include an ad load of about 4 minutes per hour for the series and a streamer will run pre-roll ads for the movies. Netflix is also setting frequency caps of one per hour and three per day per viewer.
In response to the reports of early launch, a company representative said, “We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made.”