Netflix is branching out into fitness content, as it announced the launch of Nike’s Training Club on its platform, arriving next week.
The streaming platform is intending to release 30 hours of exercise sessions in two separate batches, with workouts available for all fitness levels and in multiple languages.
The first batch of videos is expected to launch on December 30, including 45 episodes of Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIIT & Strength with Tara, and Feel-Good Fitness, etc. The second batch will be released next year.
The Nike Training Club app offers fitness guidance for all fitness levels, including strength training, yoga and high-intensity workouts led by Nike’s certified trainers.
In a blog post, the company stated, “It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal. And now, that’s exactly what you can do.”
In recent years, Netflix has been branching out of TV shows and movies and even proceeded to launch Netflix Games and mindfulness meditation content from Headspace last year.