Nestlé, KP Tourism and World Bank launch TREK campaign

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Islamabad: Nestlé Pakistan, in cooperation with the tourism department of the Khyber Pakhtunkhwa Provincial Government, launched a TREK campaign in Nathiagali to promote responsible tourism in the region.
Earlier in December 2020, Prime Minister Imran Khan announced the TREK logo, which is part of the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and has been listed as the Federal Government’s 2020 One of the main achievements.
Samer Chedid, CEO of Nestlé Pakistan, said in a speech to participants: “At Nestlé, our vision is that none of our packaging, including plastic, will end up in landfills or rivers. To achieve this goal , We are committed to ensuring 100% of the packaging is reusable or recyclable by 2025.”
“We are very happy to form a partnership with the responsible tourism industry: we will shape a waste-free future by promoting new behaviors that help create a cleaner environment.”
Tauseef Khalid, KITE project director, said: “TREK is an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and is being implemented in cooperation with the World Bank Group and Nestlé Pakistan.” -Advertising
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