Instagram admits intentional promotion of videos


Instagram’s head Adam Mosseri admits that the platform intentionally focused on promoting videos and reels in 2022.

In a Q&A session with the users, Mosseri admitted that Instagram is now working on creating a balance between videos/reels and photos shown to the audience.

He said, “I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos.”

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He mentioned that both types of posts are getting equal attention now, which proves to be evidence of their work.

Adam agreed that “photos are always going to be an important part of what we do. And there are always going to be people who love and are interested in finding photos on Instagram and elsewhere. And I want to make sure that we’re very clear about that.”

The head of Instagram did mention how the efforts to change the app to a full-screen video experience like that of a TikTok-style app were not welcomed by the photographers on the platform.

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