Due to the restrictions of the animal market, digital content creators lose more

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A few weeks before the Eidul Azha Festival, Pakistan’s emerging digital media industry contributed millions of rupees to the national economy. However, since the past two years, the management of what is believed to be Asia’s largest market for sacrificial animals in the Sohrab Goth suburb of Karachi is causing problems for digital content creators.

On the other hand, the Sindh provincial government seems to be doing nothing about this. Operating under the administrative control of Cantonment Board Malir (CBM) and covering an area of ​​approximately 960 acres, digital content creators are prohibited from listing or displaying any content that might get them into trouble for whatever intent and purpose. Light.

Last year, digital content creators were required to sign an agreement that would restrict them to report only on the positive side of the market, thereby ignoring all violations of standard operating procedures for the Covid-19 pandemic. This year, they have apparently been completely banned from entering the market.

This is the third consecutive year that CBM has signed a media processing contract with Insight Solutions. The company created its own Facebook page and Twitter account under the name of Maweshi Mandi, and went online every day and posted videos promoting sacrifices to the animal market.

In one of their Facebook Live sessions, the reporter asked why other content creators were not allowed to go online from the market. The person conducting the live broadcast, someone named Sherry replied that they run the official page of the market and only they have the right to broadcast the live broadcast.

“they [the content creators] Should be recorded [and not go live],” he emphasized. “They showed Ulti Seedhi [wrong] It’s not a good habit to do things during on-site meetings. “

He said that the live broadcast of the bull market can only be seen on their official page. When asked what laws they used to restrict live conversations of content creators, he replied that there is no point in arguing about this and journalists should approach their media units in the market.

The next day, in another live broadcast by Sherry on their page,

The reporter pointed out that despite restrictions, some content creators have already withdrawn from the market. Shirley replied that they would prohibit anyone from leaving the market. “That person will not be able to enter the market,” he warned.

Financial loss

The News tries to understand the income of content creators during Eidul Azha. Since everything is digitized, even the sale and marketing of sacrificial animals are digitized.

Large cattle farmers bought VIP space in a temporary animal market worth millions of rupees from CBM before Eid, inviting bloggers and other digital content creators to visit their tents in the market, making videos and posting them on On their respective digital platforms, as well as to live broadcast.

“This is the entire content of our contract, and we charge them,” said a content creator who has been covering the temporary bull market since 2014. “Now we have problems entering the market.”

He explained how he bought tickets worth thousands of rupees from the market management department, visited the market and covered all aspects of it. “My listeners are in the millions. They are fascinated by the animal market. If I don’t live broadcast, I will eventually lose the audience that I have worked hard to accumulate in the past six years.”

He said that just last week, he won a contract from several excellent cattle owners to make videos and broadcast live in their VIP tents. “I took money from them. I should get out of their tent every day, but now the market management department does not allow me. Instead, they will broadcast live from their page and steal my audience. This is totally unfair. .”

On Sunday night, a Facebook page called Cattle Craze was broadcast live on the market. Eight minutes after the meeting began, someone interrupted them and asked them to end.

When the reporter contacted the number mentioned on their page, one of their reporters said that their Facebook Live session was forcibly stopped and they were escorted to the media cell where they were told that live streaming was not allowed under any circumstances . “Not even after registration.”

He emphasized that their motivation is not to oppose the animal market, but to retain the audience and portray the energy within the market.

formal edition

Zaki Abro, one of the spokespersons of the animal market, told the news that anyone with a mobile phone will become a reporter and no one can control them. “Once they register, they can report to the market.”

Insight Solutions CEO Yawar Chawla is also a market spokesperson. He admitted that Insight Solutions owns the official page of the animal market. He claimed that there was no prohibition on listing from the temporary animal market.

He emphasized that the only condition is to register with them. “The more they live, the better for us,” he said.However, this is with Shirley from their

Official Facebook page.

Legal Status

Article 19 (Freedom of Speech, etc.) of the Constitution states: “Every citizen has the right to freedom of speech and expression, and should have freedom of the press, but must abide by any reasonable restrictions imposed by the law for the benefit of the people. The glory of Islam or Pakistan or any part of its integrity, security or defense, friendly relations with foreign countries, public order, decency or morality, or related to contempt of court, [commission of] Or inciting crime. “

Last year, when discussing the same issue, Advocate Nighat Dad, executive director of the Digital Rights Foundation, stated that there was no special law to regulate bloggers or video bloggers.

In explaining the legality of this matter, she said that the protection provided by the national constitution and other laws to the people also covers bloggers and video bloggers.

“The prohibition of bloggers from making live videos and reporting any content that may be considered negative by management is a double error: it violates the blogger’s right to freedom of speech and the audience’s right to know.”

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