According to the global ranking of Kantar’s BrandZ, Amazon and Apple are the most valuable brands in the world, but Chinese brands are on the rise and are more valuable than the top European brands.
Kantar stated that Amazon, founded by Jeff Bezos in 1994, is still the most valuable brand in the world, with an estimated value of US$684 billion, followed by Apple, which was founded in 1976, with a value of US$612 billion. , Google is valued at US$458 billion.
Tencent, China’s largest social media and video game company, is the top brand in the People’s Republic of China, ranking fifth, while Alibaba is seventh.
Kantar BrandZ Global Strategy Director Graham Staplehurst said: “As more and more companies use their own technology to develop and demonstrate their ability to align with the main trends shaping China and the global market, Chinese brands are steadily and slowly developing and achieving Significant progress has been made.”.
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The value of five brands has more than doubled, including Chinese e-commerce giant Pinduoduo and Meituan, China’s top liquor maker Moutai, China’s TikTok and American Tesla.
Kantar stated that Tesla, established in 2003, is the fastest-growing brand and has become the most valuable car brand, with its value increasing by 275% year-on-year to US$42.6 billion.
Kantar stated that top Chinese brands have consolidated their leading edge over top European brands: the proportion of Chinese brands in the top 100 brands has risen from 11% 10 years ago to 14%, while European brands accounted for 8%, less than a decade ago The first 20%.
The top European brand is France’s Louis Vuitton, ranking 21st, followed by Germany’s SAP Software Group, ranking 26th. The only British brand on the list is Vodafone at number 60.
American brands dominate: American brands have grown the fastest in the past year, with American brands accounting for 74% of the top 100, Kantar said.
According to Kantar, the total value of the world’s top 100 brands is US$7.1 trillion.